Who is not familiar with the annoying advertising calls from some - often dubious - companies trying to sell you a new telephone subscription, a change of health insurance, online trading or other goods or services.
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Influencer marketing has recently gained popularity. In contrast to other countries - such as Germany - there have not yet been any decisions on influencer advertising in Switzerland. The question of when a post is considered surreptitious advertising and thus violates competition law has not yet been clarified in Switzerland.
The Foundation for Consumer Protection had now filed complaints with the Fairness Commission against several (prominent) influencers in order to create legal clarity in Switzerland as well.
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