Entries in Competition Law
First decisions on influencer advertising in Switzerland

Influencer marketing has recently gained popularity. In contrast to other countries - such as Germany - there have not yet been any decisions on influencer advertising in Switzerland. The question of when a post is considered surreptitious advertising and thus violates competition law has not yet been clarified in Switzerland.

The Foundation for Consumer Protection had now filed complaints with the Fairness Commission against several (prominent) influencers in order to create legal clarity in Switzerland as well.

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